Sunday, January 11, 2009

M U C H Better!!


Here is the REVISED poster for
MyFitnessChannel.com's Model Search! (This is an iPhone photo of the flier at Xtreme Health Club in South Tampa - so there's some degradation in quality compared to the original.)

MUCH, MUCH better!

Notice how much cleaner the entire poster/flier is? Notice how the POINT is clear.
What I find most interesting is that the new version uses the exact same models with flags - and it works because all of the confusing symbols related to Barack Obama's Inauguration are gone - as they should be, since that had NOTHING to do with the point and only confused things. And look! We now know that the event is happening at the Lime on South Howard! (Pretty important clarification for any USF community members who might want to try out. And don't worry, I'm not going to try out...LOL!!!)

Anyway, just another "everyday case" of marketing - what works, what doesn't, and why....

1 comment:

Jim Cope said...

That looks much better, but my only complaint would be that they still did not identify a time. Is it going on all day, or just for a few hours? Just a thought, but I can see the huge improvements!